Just Do Something

Just Do Something

John Gruber reminding us on Apple’s focus in light of Facebook’s purchase of WhatsApp:

This is the worst sort of advice, suggesting a complete ignorance of everything Apple stands for. (Jay Yarow loves it, of course.) Just buy something. Spend, spend, spend. Acquire. Buy all the spaghetti, throw it against the wall, see what sticks. Wrong. Apple’s model is about focus. Apple wasn’t joking about “a thousand no’s for every yes” — that’s really how they think, what they believe. That’s the DNA.

Only one thing Jackson suggests makes any sense: Apple perhaps acquiring Tesla. I don’t think that’s likely, but I think it’s possible, for two reasons: First, Tesla could be integrated into Apple’s core business — selling high quality, well designed products that work well together. If you can imagine Apple making a car (and I can), then you can imagine Apple acquiring Tesla to jump-start the initiative. Second, Apple and Tesla share a fundamental engineering problem; batteries.

But other than Tesla, who else would it make sense for Apple to acquire for billions of dollars? No answers come to mind. Certainly not WhatsApp — as I wrote last week, Apple already has exactly the messaging platform it wants: iMessage, with hundreds of millions of users.