12 Million Downloads for Office for iPad Hides the Truth

12 Million Downloads for Office for iPad Hides the Truth

Alex Heath:

For those who thought Office for iPad was too late to the party, the numbers tell a different story. Today Microsoft announced that Word, PowerPoint, Excel, and OneNote combined have been downloaded a staggering 12 million times in one week.

If you doubt that number, then just take a look at the App Store charts.

Word, Excel, and PowerPoint are still ranked as the top three free iPad apps, and they have sat there comfortably for a whole week. Apple was very welcoming on Microsoft’s launch day with big banners advertising Office’s arrival in the App Store.

Another approach that is certainly helping Office’s downloads is Microsoft’s decision to go freemium. The apps are free to download and view documents in, but to edit you need an Office 365 subscription. The base cost for Office 365 is $10 per month, and Apple takes its normal 30% cut of in-app subscriptions that are purchased.

Exactly. Out of those 12 millions downloads who have installed any of the Microsoft Office apps on their iPad, what percentage of them will have subsequently signed up for the £99.99 annual subscription just to be able to create a document on your iPad? Only the power users who are chained to Excel – that’s who and that’s fine but for the majority of iPad consumers, they will only need to use a spreadsheet or write a letter rarely so Apple’s solution of charging a one off fee of $9.99 for their spreadsheet app is the better model. Or of course Google’s free solution.