Apple CEO Tim Cook stated “We care about every detail and it takes us a bit longer to do that. That’s always been the case,” he said. “It means more to us to get it right than to be first.”
Cook pointed towards examples in the marketplace where the clear objective was to be first, possibly referring to Samsung and its poorly received Galaxy Gear smart watch. Apple customers “want great, insanely great,” said Cook, and “that’s what we want to deliver.”
Apple is renowed for it’s quality and this statement above reaffirms that.
According to Cook, Apple has many products in the pipeline that the company is excited about, but it is not ready to “pull the string on the curtain.” He did say, however, that Apple has expanded the number of things the company is working on.
Exciting times ahead.