Apple’s Tim Cook & Eddy Cue on the Beats Deal

 

Apple’s Eddy Cue via Mark Gurman’s Live Blog:

Cue said Apple bought Beats because “music is dying. It hasn’t been growing.” He said combining the two companies will help it grow again […]

Cue said what makes Beats good is that it provides users with curated playlists.

He said: “When you bring what Beats has got and what we’ve got it’s not two plus two is four. It’s something much more than that” …

Getting your music via subscription is the future and Cue alludes to iTunes stagnant position and a new direction.

Peter Kafka Talking to Tim Cook:

We get a subscription music service that we believe is the first subscription service that really got it right. They had the insight early on to know how important human curation is. That technology by itself wasn’t enough — that it was the marriage of the two that would really be great and produce a feeling in people that we want to produce.

It’s not about the headphones. It’s about the streaming service and the talent.