App Store Changes ‘Free’ Button to ‘Get’

Zac Hall Reporting for 9to5Mac:

Apple has introduced a small but interesting tweak to the way it markets apps on the App Store. As you can see in the screenshot above, non-paid apps are now presented with the word ‘GET’ rather than ‘FREE’. While the reason for the change in how Apple is presenting non-paid apps isn’t clear, it’s likely due to the popularity of ‘freemium’ apps and in-app purchases, something that has been the source of controversy for Apple in the past…

Apple has taken a great deal of flack from customers and consumer protection groups through the years over apps marketed as free that push in-app purchases. The freemium model has been used in some cases to circumvent the lack of app trials on the App Store. For example, a developer may make an app free to download, but require an in-app purchase to unlock the app’s full functionality. The new ‘Get’ labels seem to address such a use case where previously ‘Free’ could be misleading.

I am not sure ‘Get’ is the right term to use here and maybe ‘download’ isn’t the right term either due to it already being used for your previously purchased apps but I certainly like it better than ‘Get’. I’d bet this term will get changed again in the near future.