Craig Federighi talking to Jason Snell at Macworld

Apple executives on the Mac at 30:

Craig Federighi talking to Jason Snell at Macworld:

“The reason OS X has a different interface than iOS isn’t because one came after the other or because this one’s old and this one’s new,” Federighi said. Instead, it’s because using a mouse and keyboard just isn’t the same as tapping with your finger. “This device,” Federighi said, pointing at a MacBook Air screen, “has been honed over 30 years to be optimal” for keyboards and mice. Schiller and Federighi both made clear that Apple believes that competitors who try to attach a touchscreen to a PC or a clamshell keyboard onto a tablet are barking up the wrong tree.

“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” Federighi said. “We believe, no.”

Microsoft have learnt a painful lesson recently in relation to this. Apple may make mistakes like most companies but when it comes to predicting and betting on industry standards like doing away with the floppy disk drive, CD/DVD drive, switching to digital music – their track record and ultimately success, proves that even in a post Steve Jobs world, their vision for the industry is proving to be correct.