[Link] What the deceptive Samsung “wall-hugger” ad doesn’t tell you


Steven Sande’s view on the Samsung Ad:

Yeah, I don’t know about you Galaxy S5 owners, but I bought my iPhone 5s for its high-resolution Retina color display. Frankly, I don’t think that “black and white colors” are going to cut it in Apple-land, where everything is colorful and happy. And it also shuts down “all unnecessary features in your S5” — hmmm, I wonder what those could be? How exactly does Samsung provide all of this amazing battery life in ultra power saving mode?

In addition to measures in power saving mode, Galaxy S5 ultra power saving mode saves additional battery in the following ways:

Change the screen from color to grayscale; Limiting the number of usable applications; Turning off mobile data when screen is off; Turning off WiFi and Bluetooth

So, let me get this straight. If I put my amazing Galaxy S5 into ultra power saving mode, I’ll see everything in grayscale, I’ll only be able to run a few apps, mobile data will be turned off when the screen is off, and WiFi and Bluetooth are totally disabled.

In other words, not only do I have a boring grayscale device in ultra power saving mode, but I can only run a few apps. What apps are those?

In ultra power saving mode, you’ll have access to some basic apps, like the ability to send text messages, make phone calls, and browse the web with Samsung’s browser.

You can add some other apps available when your Galaxy S5 is in ultra power saving mode. Of course, the apps are limited to some stock apps only. This includes, Phone, Messaging, Internet, Calculator, Google+, ChatON, Memo, Voice recorder and Clock.

So I can’t use Twitter or Facebook, take photos or shoot video, edit documents, write posts and upload them to the TUAW CMS, or do anything else very productive? I think I’ll take my iPhone 5s and just carry a couple of big battery packs with me, thank you. And almost 15 million people have watched this video on YouTube? Must be a lot of Galaxy S5 users who are wishing they’d waited for the next iPhone to appear…

That’s ads for you – If you don’t look deep into things and get suckered, then Samsung’s ad strategy works…