Samsung confirms it will compete with Apple’s HomePod

Killian Bell for Cult of Mac:

Surprise, surprise; the rumors were true. Samsung will compete with Apple’s hottest new gadget.

In a new interview following the launch of the Galaxy Note 8 on Tuesday, Samsung mobile president DJ Koh confirmed the company is developing a smart speaker that will take on HomePod and Amazon Alexa. He also hinted that it will be announced “soon.”

Sources familiar with Samsung’s plans told The Wall Street Journal back in July that the South Korean company was interested in competing with HomePod and similar devices. It was said to be developing a device codenamed “Vega” that would have its Bixby assistant built-in.

Samsung quickly denied this rumor, with an unnamed executive telling The Korea Herald that it had no interest in such a device, with the market already dominated by Amazon’s Alexa devices. Now we know those claims were false.

Speaking to CNBC following the launch of the Note 8, Koh said he is “already working on” a smart speaker, and “maybe soon we will announce it.” He wants to ensure the device will “provide a fruitful user experience at home with Samsung devices.”

“I want to be moving quite heavily on it,” he added, suggesting the device is an important part of Samsung’s future product lineup.

I would be disappointed if Samsung didn’t bring out their own version of HomePod!

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