An Open Letter from the Digital Advertising Community

Major Ad Trade Groups Release Joint Letter Outlining Deep Concerns Over Cookie-Handling:

The infrastructure of the modern Internet depends on consistent and generally applicable standards for cookies, so digital companies can innovate to build content, services, and advertising that are personalized for users and remember their visits. Apple’s Safari move breaks those standards and replaces them with an amorphous set of shifting rules that will hurt the user experience and sabotage the economic model for the Internet.

“Hurt the user experience” – Bullshit.

Apple has given us choice and the freedom to not be tracked, to opt in or opt out on our own user privacy where we decide if we want advertisers to know what sites we have visited or what we have browsed. Of course advertisers are gonna be pissed with that…

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