Apple’s move to larger iPhones is likely part of its play to boost Services revenue

Apple’s move to larger iPhones is likely part of its play to boost Services revenue | 9to5Mac:

Video is more watchable on bigger displays, and ideas like newspaper subscription services also become significantly more appealing when customers have larger screens.

And the move does come at a time when Services are more important to Apple than ever before, as upgrade cycles lengthen.

Apple earns an estimated $30 per device annually from app sales, music subscriptions and other offerings, according to Morgan Stanley , which expects services to account for about 60% of Apple’s revenue growth over the next five years. By contrast, the iPhone accounted for 86% of sales growth over the prior five years, Morgan Stanley estimates.

I can definitely see that video and magazine/news apps are likely to be more appealing on a larger screen which in turn will drive interest and income for Apple’s upcoming video service and after Apple’s magazine acquisition.

Having additional screen sizes keeps the market competitive especially with competitors vast array of choice and sadly it surely looks like the unconfirmed end for the iPad mini which had a screen size of 7.9″ – the gap between the largest screen sized iPhone (6.8”) to the smallest screen sized iPad (9.7”) seems to warrant too small a gap to justify continuing development and manufacturing of the iPad mini.

New photos purportedly show 4th-generation iPad mini casing with iPad Air 2-like design


New photos purportedly show 4th-generation iPad mini casing with iPad Air 2-like design | 9to5Mac

A new batch of photos published by French site NowhereElse may give us an idea of what the next generation of the iPad mini will look like. The images are said to be of the casing for the unannounced tablet upgrade, and seem to feature some design elements inspired by the most recent version of the larger iPad model.

While the third-generation iPad mini was simply a Touch ID-equipped version of the previous model, many Apple fans are hoping to see a redesign much like this with the next refresh.

Aside from the obvious similarities in the shape and materials, the photos and a video of the shell (which can be seen below) reveal a redesigned speaker grille that mirrors the iPad Air 2’s move away from two rows of speaker holes to just one. The new shell also indicates that the iPad mini 4 may be thinner than its predecessor, though it doesn’t seem like a big stretch to predict that.

Also carrying over from the larger model to the smaller one is the lack of a mute/rotation lock switch, which isn’t such a necessity now that both of those functions are available in software through Control Center. The shell in the images appears to be from an LTE model, as given away by the cutout at the top of the device for the cellular antenna window and the presence of a SIM card slot below the volume rockers.

Makes sense that the iPad mini would change it’s case design to match the iPad Air model but does that mean that the iPad Air 3’s shell won’t change? Last year there was outcry when the mini didn’t receive as much love as the Air so I would fully expect the mini to be nigh-on identical to the Air this year just like the 2013 revisions.

iPad Air or mini?


Daring Fireball: The iPad Air 2 (And a Few Cursory Words Regarding the iPad Mini 3):

Anecdotally, most iPad photographers I see in the real world are using 9.7-inch iPads, not the Mini.) And the sort of iPad users who are pushing the performance limits of the platform are the sort of people who’ve preferred the 9.7-inch models all along. In short, I think the Mini really is more of a pure consumption device, and the Air is more of an alternative to a MacBook.

I think that is a great point from John – Although you can use the mini as a laptop replacement, it really is the bigger sized iPad that is the true laptop alternative – bigger screen for photo and video editing, two handed typing etc. If you are on the fence on what size to get, consider that before purchasing.